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International PR tips
Tips for Speaking with International Trade & Business Editors
by Irmgard Lafrentz - Globalpress Connection, Inc.Tip 1
Break the iceBegin your discussion with an anecdote about a powerful international experience, quote or fact that the journalists can relate to. You might use something from the industry, your company or just plain fun. Tip 2
PerspectivePlace your company into the context of international market/ industry. Tip 3
Tell the truth Respond truthfully to questions: International editors follow global reports and know what's going on.
Tip 4
Avoid
Avoid hype. Avoid american jargon.
Tip 5
Assume the role of expert
Politely, correct possible misconceptions, inconsistencies, and distorted facts about your company.
Click here to listen to Irmgard Lafrentz Media Tips
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